Since July 1, Minitel and its economic model landed on the mobile phone, although the word is carefully avoided in the communication plans. Gallery, the service launched by Orange, is to understand the meaning of shopping mall, teeming brands and services including user moves freely. It provides access to data services like WAP which gives it a facelift. Canal + offers and the results of football matches for 24 hours for 0.5 euro or 2 euros per month. If Orange has fired first, his two competitors would soon follow..

According to its proponents, Gallery and portals are complementary. If in these services are arranged by theme according to an order imposed arbitrarily by the operator, the first is a booth organized, comprehensive and expert: accessing a website by typing its name (as on a Minitel), no particular arrangement or patronage of the artificial part of the operator. Then, the same code will access the service from all operators, which will facilitate the communication of the vendors on their sites.

Pretty broad price range access is free (no subscription), and it only pays for services used, or the act, or for a limited time (one day or one month ). The purchases are then posted directly on your main account or deducted from prepaid cards for Mobicarte type, according to a system identical to that of SMS +. Price later, the range is rather wide: from 0.25 to 2 euros for downloads (logos, ringtones, pictures or music), from 0.25 to 4 euros for the rest. Of the 69 service projects received more than 50 were selected, and 40 already operating. Another positive sign, the big players were present: AFP, Yellow Pages, Meteo France, Via Michelin…

This is a godsend, especially for services such as downloads, chat or astrology, which are among the most acclaimed by the public. These are advantages of weight, given the success of these services on the Minitel and IVR. Gallery is available on phones with color screens, supporting GPRS and Wap version 1.2.1 or Orange 850 000 terminals today, and 3 million by end 2003. For the first days of operation, Orange claims 10,000 unique visitors per day, at a rate of one connection per day on average.

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